Do you want to become the master of the Tik Tok Challange but have not yet understood how they work? No problem, we will guide you with this article.
Let’s go immediately to understand what lies behind this term.
What are the Tik Tok challenges?
The literal translation of Challenge is “challenge”. So a challenge is nothing more than a challenge that TikTok users can participate in. Participating in the challenges is not mandatory, on the contrary, it is the users who can freely decide to join or not.
These challenges are incredibly the real glue that makes the platform interesting and engaging, much more than all other social networks.
To create a winning challenge, you need to mix three elements: funny text, catchy sound and attractive movement. Usually these come together in an incredibly engaging dance.
These challenges collect billions of interactions and are very popular with users, who can show all their creativity and inventiveness.
A challenge is much more than a simple challenge: it is a stage in which users compete to create the most original video ever.
The prize? Usually lots of likes and views on the video and lots of new followers on the profile.
Who can create a challenge?
TikTok challenges can be created either by a private user or by a company through an advertisement. In the first case we speak of organic challenges, in the second case of sponsored challenges.
It is very difficult for a “normal” user to be able to create a challenge. These trends are much more likely to be initiated by TikToker or influencers with many followers, or by brands that have invested in TikTok advertising.
The platform consistently offers a lot of organic challenges that a user can participate in to attract followers and potential customers. All that needs to be done is to create a video based on a trending challenge.
Remember that these challenges are not popular forever: to be more successful it is important to keep an eye on the growing trends, so as not to waste an opportunity.
How to find a challenge
Basically, there are some ways in which you can find a challenge to participate in:
Look in the discover section
In fact, this screen collects the trends of the moment. These trends are chosen by TikTok itself and change very quickly. It is very likely that one of these trends is actually constituted by a challenge. Participating is very simple just use the hashtag that characterizes the trend and put it in description, easy isn’t it?
Get inspired by “Per Te”
Another possibility to find a challenge is to browse all the videos that we find in our home. TikTok loves challenges and therefore often shows them to users. After finding a video like this, you can decide to create a video with the same music yourself. Just click on the ball at the bottom right and you can immediately record a video with the same sound
Corporate sponsored challenges
As we have said, even companies can decide to create a challenge and sponsor it. This is possible because hashtag challenges are one of the advertising formats that TikTok offers to companies. This positioning is incredibly innovative, so much so that companies are literally going crazy to take advantage of it.
Today it is used a lot by singers, who take advantage of the challenges to promote new songs. They select a portion of their song and invite their fans to create a TikTok with that song section.
A sponsored challenge can be found in the discover section at the top. It is usually sponsored by a graphic as well, but it is not necessary.
What does a company gain by sponsoring a challenge?
The main advantages are two and they are very relevant. The first is linked to the virality of these challenges: the more people see a challenge, the more brand awareness is generated. The more the name of the brand circulates, the more it will increase its notoriety.
Secondly, the challenges are an excellent tool to interact with your fans and generate “user generated content”, content created by your fans. The user generated content are a unique communication tool, able to retain users and increase the brand value.
Are you a company and would you like to invest in TikTok? In this article we break down all TikTok ads in detail
What were the most famous challenges?
In Italy it is impossible not to list one of the most successful challenges, the # IgtChallenge (it has collected more than 34 million total views). The well-known TV show asked would-be contestants to showcase their talent in a video. The high interactive content immediately made this challenge viral. Users were motivated to participate in order to show their friends that they were special.
By raising the analysis to the global level, one of the challenges that generated the greatest interest was # Theclimate (more than 400 million total views), with which users had to create a video in which to show their virtuous behavior to help the planet.